Hello Friends

Senior Product Designer, creative strategist, and occasionally your developer’s best friend. I craft intuitive, scalable digital experiences; from AI-powered government tools, to SaaS dashboards used by thousands. Currently building things that click (literally and emotionally) on the West Coast and helping businesses look and work better online.

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Brava — Founding Product Designer
Designed and led Brava’s product from concept to acquisition, owning monetization, trust-critical systems, and core platform UX in a highly constrained, real-world SaaS environment.
View Case Study
Government of British Columbia – Common Services & AI UX
Designing smarter, faster public services. Led UX strategy and AI prototypes across ministries to streamline workflows and enhance usability at scale.
BC Government
Moz/STAT - SERP Analtics Tool
Making complex SEO data accessible. Redesigned STAT’s interface to visualize massive datasets with clarity and speed for power users and teams.
SERP Tool
Uiflow – Low-Code Builder
Led design at Uiflow, a Silicon Valley low-code startup. Created intuitive onboarding, streamlined information architecture, and designed an AI-assisted drag-and-drop builder for APIs and node connections.
Low-code Platform
AGvisorPRO – Agriculture Network
Scaling design from the ground up, & grew into a full team. Designed the iOS & Android app, design system, and website while introducing features like anonymous Q&A to encourage adoption in hesitant ag communities.
Agri-Coms App
About Jord

From Mockups to Mountain Tops

I’m a product designer who’s been lucky to work on everything from startups to government projects. At Uiflow, I helped shape a low-code platform, and more recently I worked on AI-powered services for the Province of British Columbia. Over the years I’ve built design systems, led teams, and designed products across agriculture, SaaS, and public services.

What matters most to me is creating tools that genuinely make life easier for people, whether that’s simplifying complexity, supporting communities, or helping teams work smarter. Outside of design, you’ll probably find me outdoors, working on DIY projects, or exploring the West Coast in my Tacoma.

Work Experience

  • Owned Brava’s product experience end to end, spanning product strategy, monetization, platform architecture, and design execution as the sole product designer.

  • Designed and shipped a delayed subscription model tied to first earned commission, balancing adoption risk with long-term business viability.

  • Identified trust as a primary adoption constraint and designed supplier verification as core platform infrastructure rather than a surface-level feature.

  • Led the design of scalable data models for suppliers, bookings, and commissions, enabling system-level coherence and future feature expansion.

Oct 25 - Current

  • Designed AI-integrated internal tools and applications used across ministries, ensuring alignment with security, policy, and accessibility standards.
  • Led stakeholder workshops and field research to uncover inefficiencies in natural resource management systems.
  • Contributed to UX engineering tasks including component development, prototyping, and frontend handoff.
  • Created scalable design libraries supporting consistent cross-platform experiences.

Nov 25-26

  • Led design for the SERP tracking and analytics product suite, enhancing data visualizations and improving interpretability for power users.
  • Increased user engagement by 63% through streamlined UI patterns and enhanced feedback loops (via Fullstory & GA).
  • Maintained a robust design system in Figma and Storybook, enabling seamless handoff and faster iteration with engineering.

Jul 23-24

  • Directed platform design team and scaled the product through systematized UX processes and visual design standards.
  • Built a multi-brand design system using Figma variables and tokens, improving design/engineering alignment and UI consistency.
  • Integrated a dual-track agile process, separating discovery and delivery, increasing output velocity by 28%.

May 22-23

  • Drove a 29% increase in activation by streamlining onboarding workflows and improving feature hierarchy, leading to higher user retention.

  • Owned end-to-end design for a mobile-first SaaS platform connecting farmers to agriculture experts.

  • Led design research efforts, journey mapping, and stakeholder engagement to refine onboarding and session UX.

Feb 21-22

  • Integrated e-commerce platforms, payment gateways, and custom dashboards, increasing client revenue by 41%.
  • Deployed SEO strategies and conversion-focused UX, lifting client leads and conversions by 76%.
  • Specialized in lean UX for small businesses, grant-funded startups, and environmental brands.

Aug 18-25

  • Designed and unified the interface for a suite of industrial wood processing applications used globally across diverse mill operations.

  • Conducted extensive usability testing using both qualitative and quantitative methods to validate complex, multi-role workflows.

  • Created responsive web designs adaptable to a range of environments and hardware setups, including multi-threaded systems and 3D vision interfaces.

Oct 18-20

Education

University of Guelph
Bachelors Degree of Digital Communications

2012-16

Humber College
Media Studies

2012-14